Custom Client Solutions

Marketing Database
During the fall of 2000, GSC began developing a trade association marketing database that combines past conference attendees, subscriber publications and exhibitor lists, merging and de-duplicating, embedding activities into single records loaded with history. Each year, the association has captured, coded and reported on an increasing amount of activities and interests. The association then target markets to its past customers and prospects, sending personalized messages to database segments. GSC provides the registration company with ‘auto’ population information that provides a personalized experience for each registrant. GSC provides the technology and support that has helped this association increase attendance by 17% while continuing to cut costs.

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